We don't do ordinary ice cream.
Mio Latelli was born from a simple frustration: the freezer aisle looked the same everywhere. Same shapes, same flavors, same story. We thought frozen dessert deserved more — more attitude, more color, more reasons to stop and stare.
Inspired by Italy's obsession with craft and flavor, we set out to build something bolder: ice cream bites shaped like fruit, mini mochi that disappear in one bite, real fruit hand-dipped in chocolate. Every shape, every texture, every pack is designed to be noticed — and shared.
Born in Romania, Mio Latelli grew fast. In a short time, we've gone from a bold idea to a nationwide brand, now sitting on shelves at Carrefour, Auchan, Metro and Penny — and stepping into more than six countries across Europe.
But this is just the beginning.
Our vision: to create a world where frozen dessert meets self-expression — where flavor leads by attitude, culture and individuality.
Mio Latelli was born from a simple frustration: the freezer aisle looked the same everywhere. Same shapes, same flavors, same story. We thought frozen dessert deserved more — more attitude, more color, more reasons to stop and stare.
Inspired by Italy's obsession with craft and flavor, we set out to build something bolder: ice cream bites shaped like fruit, mini mochi that disappear in one bite, real fruit hand-dipped in chocolate. Every shape, every texture, every pack is designed to be noticed — and shared.
Born in Romania, Mio Latelli grew fast. In a short time, we've gone from a bold idea to a nationwide brand, now sitting on shelves at Carrefour, Auchan, Metro and Penny — and stepping into more than six countries across Europe.
But this is just the beginning.
Our vision: to create a world where frozen dessert meets self-expression — where flavor leads by attitude, culture and individuality.
Because just like you, we refuse to blend in.
Real fruit, real chocolate, no shortcuts — quality you can actually taste.
Real chocolate, melted and poured with care — the authentic taste you find in every Mio Latelli treat
Every Mio Latelli treat is made from original recipes, with attention to every detail — from shape to flavor.
We started with a simple idea: ice cream can be more than a cold treat — it can be a moment of joy worth sharing. Inspired by Italy, Mio Latelli turns frozen dessert into a one-of-a-kind experience, unique like every one of you.
From chocolate-coated fruit to macarons, mochi, éclairs, and mousse cakes shaped to surprise, Mio Latelli keeps reinventing frozen dessert. Bold design, unexpected textures — this is what a shelf-disrupting brand looks like.
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For product, retail and partnership inquiries, contact our team.
